A bit about me.

I'm Joe. I make UGC for brands, full time, from the South East of England.

A year ago this was a side thing. I had a job at a bank and filmed content in the evenings and at weekends. Then it blew up. The work kept coming, the brands got bigger, and at some point the maths made the decision for me. So I left the bank and went all in.

Now it's the day job. I shoot from home, my partner creates content with me (that's @contentbysophiek), and we build it around two kids and normal life. Some days that looks like a tidy studio setup. Most days it's real life with a camera in the middle of it.

That's the short version. If you want the longer one, or you're thinking about making the same jump yourself, ask me anything. I'm happy to talk.