UGCBYJOE. Joe Bourne, male UGC creator in the UK working with 100+ brands across fashion, tech, food and drink, and health and fitness. Talking-to-camera and voiceover B-roll for paid social and organic.

Every shot goes through the iPhone 15 Pro Max. The whole point of UGC is that it looks like a real person made it, phone footage is the medium.

Rigged on a tripod with a Smallrig mount for stability on talking-to-camera and locked-off product B-roll. Handheld when the brief calls for movement.

Wireless lav setup with the DJI Mic 2. Clips in seconds, sounds clean, doesn't need a sound engineer.

Built-in 32-bit float recording means I can shoot at unpredictable volumes, kitchen demos, outdoor events, talking close to the lens, and fix gain in post.

The DJI Air 2S covers establishing shots, location reveals, and anything that needs scale, event venues, properties, automotive shoots.

Reveal shots from above tend to be the most-replayed beat in a piece. Worth the kit case.

Cut everything in Final Cut Pro on the iMac. Captions baked in Capcut, music licensed through Epidemic Sound.

Canva on the iPad handles graphics, thumbnails, and on-the-go script work.