Camera
UGCBYJOE. Joe Bourne, male UGC creator in the UK working with 100+ brands across fashion, tech, food and drink, and health and fitness. Talking-to-camera and voiceover B-roll for paid social and organic.
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· Brands I've worked with
In good company.
Nespresso
Canva
Panasonic
Monzo
XPENG
Huel
Perplexity
eToro
Wren Kitchens
Pampers
Zoe
Brita
Bolt
People's Postcode Lottery
Protein Works
PerfectDraft
ProCook
E45
Cowshed
AKT
Wonderbly
Amazon
Tefal
CleanMyMac X
Compare The Market
SMA Nutrition
Green Chef
Peperami
Purdy & Figg
NOBL
Upstix
Vinca Wine
SodaStreamNespressoCanvaPanasonicMonzoXPENGHuelPerplexityeToroWren KitchensPampersZoeBritaBoltPeople's Postcode LotteryProtein WorksPerfectDraftProCookE45CowshedAKTWonderblyAmazonTefalCleanMyMac XCompare The MarketSMA NutritionGreen ChefPeperamiPurdy & FiggNOBLUpstixVinca WineSodaStream
Suit Direct
Bevel
Sleep Cycle
Trip
Manual
Spacegoods
Humantra
Rise & Fall
Chery
Releaf
Smarty
NAD+ Clinic
Nutrition Geeks
Neutonic
Pulsio
CloudPillo
Naturale BioPeperamiPurdy & FiggNOBLUpstixVinca Wine· Brands worked with
0+
World's biggest brands. And growing.
· Selected work · click any tile marked ‘case study’ for the full breakdown
Recent shoots.
· The location
Every room, a set.
My home is the studio. A full range of settings under one roof: kitchen, living spaces, bathroom, bedroom, and garden, plus my own cars for automotive shoots. Brands can shoot food, lifestyle, skincare, grooming, automotive, and outdoor content without booking a separate location.
Living Room
Lifestyle
Office & Studio
Watch the room →
Fireside
Cosy / seasonal
Kitchen
Food & drink
Dining Room
Tabletop
Bedroom
Lifestyle
Bathroom
Skincare
Vanity
Grooming & beauty
Garden
Outdoor
Mazda MX-5
Watch the clip →
Audi Q2
Watch the clip →
· Process
How I work.
Every shot goes through the iPhone 15 Pro Max. The whole point of UGC is that it looks like a real person made it, phone footage is the medium.
Rigged on a tripod with a Smallrig mount for stability on talking-to-camera and locked-off product B-roll. Handheld when the brief calls for movement.
Audio
DJI Mic 2
Wireless lav setup with the DJI Mic 2. Clips in seconds, sounds clean, doesn't need a sound engineer.
Built-in 32-bit float recording means I can shoot at unpredictable volumes, kitchen demos, outdoor events, talking close to the lens, and fix gain in post.
Aerial
DJI Air 2S
The DJI Air 2S covers establishing shots, location reveals, and anything that needs scale, event venues, properties, automotive shoots.
Reveal shots from above tend to be the most-replayed beat in a piece. Worth the kit case.
Edit
iMac + Final Cut Pro
Cut everything in Final Cut Pro on the iMac. Captions baked in Capcut, music licensed through Epidemic Sound.
Canva on the iPad handles graphics, thumbnails, and on-the-go script work.
· What brands say
Kind words.
“
The reel is perfect, thank you! Smashed the brief. No notes.NespressoCovent Garden Christmas event
“
Thanks for smashing this! You've been amazing to work with.XPENGG6 UK launch
“
This is all fantastic, we love it! Thanks so much.Suit DirectCheltenham race day
“
It was great working with you and Sophie! The content looks great and is performing really well.Wren KitchensReal customer story
· Shop my kit
The gear I actually use.
Camera
iPhone 15 Pro Max
Every shot goes through this. The whole point of UGC is it looks like a real person made it.
Get it on Apple
Mount
Tripod + Smallrig mount
Locked-off product B-roll and talking-to-camera. Goes handheld when the brief calls for it.
Get it on AmazonAudio
DJI Mic 2
Wireless lav. 32-bit float recording, clips in seconds, doesn't need a sound engineer.
Get it on DJIAerial
DJI Air 2S
Establishing shots, location reveals, anything that needs scale. Reveal shots are the most-replayed beat in a piece.
Get it on DJIEdit station
iMac
Where everything gets cut. Wide screen makes the timeline a pleasure to work with.
Get it on Apple
Mobile
iPad
On-set scripts, Canva graphics on the fly, monitoring shots. The pocket second screen.
Get it on Apple
Edit software
Final Cut Pro
Fastest cut-to-export on Apple silicon. One-off purchase, no subscription.
Get it on App Store
Music
Epidemic Sound
Royalty-free music for every shoot. The single best subscription for any UGC creator.
Get it on Epidemic SoundOnly listed if I actually own and use it. Some links may be affiliate, you pay the same, I get a small cut.
· Journal
From the blog.
About
A bit about me
Two kids, the South East of England, and a year in. How a side hustle filmed around a bank job turned into the full time job.
Kit
The gear I use
The whole setup, start to finish. iPhone 15 Pro Max, DJI Mic 2, the drone, and where it all gets edited.
Feedback
Does this site look good?
Have a click around and tell me what works, what doesn't, and what you'd change.
· Shop
Tools for creators.
Digital download
UGC Contract Template
An 18-clause UK creator agreement built to protect you. Your branding, editable everything, signable PDF.
Digital download
UGC Rate Card Template
A rate card that looks like a brand deck, with suggested rates for every experience level built in.
Digital download
UGC Invoice Template
Auto-calculating invoice that doubles as a quote. UK and international payment fields, PO numbers.
The Template Bundle. Contract, rate card and invoice together for £34 (£50 separately, save £16)
Shop the bundle →
· Behind the scenes
How I built this site.
Designed by me. Every idea, every word, every price on it, mine. All of the code written by Claude, an AI, from plain English instructions. The animations, the liquid glass, all of it conceptualised by me and actioned by Claude. No template, no agency, not one line typed by hand.
1,000+
Prompts, and counting
0
Lines coded by hand
The full story, every prompt and every fix, is coming soon on film.
Claude
Cloudflare
HTML / CSS
Coming soonThe making-of film
· Get in touch
Let's make
something good.
Thanks, that's come through. I'll reply by email soon.
Your details are only ever used to reply to you. Nothing is shared or added to a mailing list. See the privacy policy.
Prefer email? joebourne@ugcbyjoe.com