XPENG wanted a UGC-feel walkaround of their new model that felt like a creator's genuine first-drive reaction, not an OEM ad.
Shot natural light + interior detail in vertical. Mixed first-impressions to-camera with B-roll of standout features (steering wheel, dash, exterior light signature).
Delivered the hero plus two alternate cuts as part of XPENG's UK launch push. The lead reel was pinned to XPENG's Instagram profile and passed 70k organic views. XPENG rebooked for a second shoot.