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What should you charge for UGC?

Set your level, build the deal, get a number. Recommended rates by experience level, informed by 100+ brand deals. A starting point for your negotiation, not a rulebook.

Your experience level
Videos in the deal
1
Paid ad usage rights
Extra hook variations (per video)
0
Your quote
£150
£150 per video

A realistic starting point, not a rulebook. Strong engagement or a niche audience moves it up. Anchor high, negotiate from there.

Send rates like these, beautifully → The £12 rate card template turns this into a client-ready PDF.
You don’t need this, do you? 😉

If you’re advanced, you already know your numbers. Charge them with a straight face and put them on a rate card that looks the part.

Good to know.

How much should I charge for UGC in the UK?
As a rough guide: beginners charge around £100 per video, intermediate creators £150 to £200, and experienced creators £250 or more. Usage rights, extra hooks and raw files are all priced on top. This calculator puts those pieces together for you.
What are usage rights and why do I charge for them?
Usage rights are the brand’s licence to put your video behind paid advertising. Organic posting is usually included; paid ad usage is licensed per period, commonly 30 days included then a fee per video for 3, 6 or 12 months. If a brand runs your face as an ad for a year, that is worth real money.
Are these rates guaranteed?
No. They are a realistic starting point based on 100+ brand deals, not a rule. Your niche, engagement and demand can move rates up or down. Use the number as an anchor for your negotiation, not a ceiling.

Want the thinking behind these numbers? Read the full guide: What to charge for UGC in the UK.