The gear I use.

People ask what I film on. The honest answer is less than you'd expect. Here's the whole kit.

• iPhone 18 Pro MaxMy main camera, upgraded from the 15 Pro Max. I always move to the latest model, because every new camera handles low light and skin tones better and the footage has to hold up next to everything else in the feed. The big change this time is the variable aperture on the main lens: wide open for a soft background on product close-ups, closed down when the whole room needs to be sharp. It sits on a Smallrig cage so I can mount a mic and a light without it turning into a science project.
• DJI Mic 2Clean audio is the thing that separates content that looks pro from content that doesn't. This clips on and just works, even outdoors.
• DJI Air 2SFor the wider, aerial and establishing shots. Not on every job, but when a brand wants scale it earns its spot in the bag.
• iMac and Final Cut ProWhere everything gets cut. Big screen, fast, stays out of the way so I can actually focus on the edit.
• CapCutFor quick edits and captions, especially anything heading straight to TikTok.
• CanvaThumbnails, simple graphics, the odd brand deliverable that needs laying out fast.
• Epidemic SoundLicensed music, so nothing ever gets pulled for copyright after it goes live.

That's really it. Good audio, a phone that shoots beautifully, and somewhere quiet to edit. The rest is reps.