How much do UGC creators charge?

It depends on experience. This page collects anonymous responses from creators and shows the median and the middle 50% for each experience level, so you can see the spread rather than one person's opinion.

Is the UGC Rate Report anonymous?

Yes. No name, no email and no account. Your IP address is hashed so one person cannot submit repeatedly, and the hash cannot be turned back into an address.

Why show the median instead of the average?

One person entering an absurd number moves an average a long way and a median barely at all. The middle 50% is shown alongside it so you can see the real spread.

The UGC Rate Report

Your numbers.

Only your one-video rate is required. Fill in as much of the rest as you want, it all makes the report better. Answer for your standard work, not your best ever deal.

How long have you been doing this?

Main niche

Currency

VideosOnly the first is required.

One video Required

£

One finished video, organic usage only.

Two video package

£

Total for the pair, not per video.

Three video package

£

Total for all three.

Paid usagePer video, on top of the base rate. 0 if you do not charge.

3 months

£

6 months

£

12 months

£

Add-ons0 if you include them for free.

Extra hook, per hook

£

Raw files, per shoot

£

Stills, per still

£

Voiceover only, per script

£

Stored without a name, an email or an account. Your address is hashed so one person cannot fill it in twice in a day, and the hash cannot be read back.

What creators charge.

Median rate for one video, with the middle 50% either side of it. Packages, usage and add-ons are medians of everyone who answered that question.

Now put a number on paper.

Knowing the going rate is half of it. The other half is sending something that looks like a business.

The shop

Rate cards, contracts, invoices.

The templates I use with brands. Edit in your browser, save as PDF, no subscription.

The Framework

The whole process.

How to set up a UGC business and take it full time, one percent at a time. Join the founding waitlist.

Questions.

Is this really anonymous?: Yes. Nothing identifying is asked for or stored. Your IP address is hashed with a secret salt so one person cannot submit repeatedly, and that hash cannot be turned back into an address.
Why the median and not the average?: One person entering an absurd figure moves an average a long way and a median barely at all. The middle 50% sits either side of it so you can see the real spread rather than a single number.
Why is a level not showing yet?: A level stays hidden until enough creators have answered. A median off a handful of responses would be noise, and quoting it would do more harm than saying nothing.
Are these rates a rule?: No. They are what other people report charging. Your niche, your engagement and how much a brand wants you all move the number. Use it as an anchor, not a ceiling.