Bring the family along to the Everything Electric event, a showcase of the latest EV technology with a huge lineup of cars. The job was two videos: one highlighting the Chery cars, the Tiggo 7, 8 and 9, breaking down the key features in an authentic way by explaining how each would benefit my family.
The second video showcased the event itself: the food stalls, the family fun zone and the cars all together.
Chery had only just launched in the UK, so authenticity mattered. I shot it as a real family day out, not press-pack footage, breaking the cars down through the lens of what would actually work for us.
The Tiggo 9 had not even been released yet, so getting to showcase it made this an extra special one to film.
Two videos delivered. Because Chery were so new to the UK, mine was one of the first pieces of content posted to launch their social media page.
"I have just had a look at your videos and I absolutely love them. Thank you so much for creating such great content!"Chery