The XPENG G6 had just launched in the UK. As part of a small collective of creators, my job was to showcase the car's features and a genuine reaction to it.
I took the tech-heavy angle. A lot of the people I know who are into tech love electric cars, so I leaned into the standout features rather than treating it like a straight car ad.
Shot in natural light with plenty of interior detail, vertical-first, mixing first-impressions to camera with B-roll of the features that actually matter to that audience.
The lead reel became XPENG's pinned post on their Instagram reels, and it is still pinned there now. It was a top performing video for them, and all three of my videos went on to be used as the reference examples in the next brief they sent me.
"Thanks for smashing this! You've been amazing to work with."XPENG