Nespresso ran a Christmas Sip & Shop light switch-on event at their Covent Garden boutique, tied into the wider Covent Garden Christmas light switch-on. They wanted social-first content that captured the festive shopping experience for customers, with a tight turnaround so it could ride the wave of the event while it was still relevant.
The catch: it had to feel like real Christmas shopping in central London, not an ad.
Shot entirely on iPhone, edited in Final Cut Pro within 24 hours of the event. Voiceover narrated the experience, close-ups on the festive gifts and product displays, and ambient shots of the energy in the room (the DJ, the cocktails, the buzz of a busy boutique on switch-on night).
Delivered inside the deadline. Used as the brand's primary campaign asset to drive Christmas shopping at the Covent Garden boutique, the content passed 10k organic views and led to two follow-up briefs.