I was lucky to be one of only four creators invited to the Panasonic Experience in Munich, their biggest event of the year, showcasing their entire product lineup. Being flown out to Munich for it made this the biggest brief I have ever done.
The job was to create three videos: one capturing the whole experience, and two product-focused pieces.
I went in with an open mind, unscripted, with no fixed idea of which products to focus on. I wanted to give an authentic review and pick the ones that genuinely jumped out at me on the day.
The two that excited me most became the focus: the Panasonic kitchen range and the Panasonic multitool.
Three videos delivered for Panasonic to showcase across their socials, giving them content to post throughout the year as their content calendar lined up.
"Love what you've captured from the event. Particularly on the product and category specific videos, I really like how you've kept the VO snappy and engaging and the shots varied. It comes across as genuine excitement in the discovery of these products, which is fab."Panasonic